The Expanding Broker-Dealer Footprint in RIA Consolidation
Broker-dealers are stepping into the RIA consolidation game, mirroring a strategy RIA aggregators perfected long ago. Frankly, this is a big change. This isn't just about independent broker-dealers (IBDs) competing for advisors anymore. They're actually buying and integrating wealth management practices. Why? To grow their market share and boost their profits.
Take Cetera Financial Group, for instance. They recently merged two of their existing RIA practices, Avantax Planning Partners and The Retirement Planning Group, to create Cetera Planning Partners. The result? This new national RIA boasts nearly $19 billion in assets under administration and over 100 W-2 employee advisors. This move follows Cetera's aggressive acquisition strategy.

